Scratch-Off Direct Mail
Since 2002, GetOrthoCases has helped our clients marketing orthodontic treatment by providing innovative, response-driven direct marketing campaigns and orthodontic marketing ideas. This year's introduction of our Scratch-Off product line continues that innovation.
- Direct marketing studies have proven that potential clients interact 10 times longer, on average, with a scratch-off direct mail piece vs. a traditional mail piece.
- Potential patients who ordinarily would throw out your mail piece, will now look at and interact with your mail piece.
- Remember, there are 3 categories of potential patients for orthodontists:
- Those that are "Appointment-Ready." These potential patients just need a well-timed marketing touch with a compelling offer.
- Those "Investigating" orthodontics for a family member. These potential patients need more buying information to be convinced your practice is the "best choice" for orthodontic care for their family.
- Those Not Interested right now.
A scratch-off promotion gets the Not Interesteds and the Investigators to interact with your mail piece, and furthers the educational process, especially if your mail piece also contains a link to one of the GetOrthoCases Website Marketing Reports, such as "The 8 Things You MUST Know Before Choosing Your Family's Orthodontist."
- Scratch-Offs increase response and orthodontic cases best when used with an offer with a higher perceived value. (Not simply a FREE orthodontic exam and consultation.)
