So why do so many practices, orthodontic marketing vendors and orthodontic practice management consultants fail to produce profitable direct mail results?
There are several reasons:
#1 - The objective of any orthodontic practice marketing campaign should be to MAXIMIZE PROFITS, not reduce your costs. However, call 9 out of 10 vendors selling direct marketing solutions for the orthodontic profession and I guarantee you the conversation will revolve around the price they charge to print X amount of postcards.
The problem is...you didn't call them for cheap printing. You called the vendor because you need more new starts.
Remember, consumers defer to price because they haven't been given any other compelling buying information to base their decision on. Call GetOrthoCases TODAY at 1.888.657.2762 and you will no longer have that problem.
#2 - They commit some (or all) of the 7 Barriers To Direct Marketing Success For an Orthodontic Practice. After managing hundreds of direct marketing campaigns for orthodontic practices, we've identified the 7 most common reasons orthodontists can't MAXIMIZE the potential that precisely targeted direct marketing holds for their practice. (For the list of these barriers, click here.)
#3 - They don't market to BOTH categories of potential orthodontic patients - the "Appointment-Ready" potential patients AND the category that is "Investigating Orthodontic Treatment." Most orthodontic practices assign no value to the "Investigators" category of potential patients, which contains far more long-term potential for treatment starts if marketed to consistently.
